Arts, Sciences, and Engineering Marketing
Course Section Listing Course Course Title Term Credits Status
COURSE_SECTION-3-178672 MKT 235-01 Product & Brand Strategy Fall 2024 4.0 Open
Schedule:
Day Begin End Location Start Date End Date
MW 900 AM 1015 AM Gavett Hall Room 301 08/26/2024 12/18/2024
Enrollment: Enrolled     
39 		Capacity     
41
Instructors: John Schloff
Delivery Mode: In-Person
Restrictions: Instructor Permission
Description: Strategy is the foundation of outstanding products and winning brands. This course explores the key elements of both product and brand strategy, inclusive of their fit within a successful business model. The course is applied in nature, as opposed to theoretical, with cases and projects to illustrate the actual management of products and brands. The settings of the cases and exercises used in the course are diverse in terms of the sizes of the organizations involved and the types of markets they serve. Prerequisite: MKT 203

This course is not open to first year students.

** If the section is full, please request the course here on UR Student and then email ugbusiness@rochester.edu to be added to the waitlist. Professor Schloff will not be able to override additional students; all requests must go through the previously mentioned email.
Offered: Fall
Course Section Listing Course Course Title Term Credits Status
COURSE_SECTION-3-156270 MKT 235-1 Product & Brand Strategy Fall 2023 4.0 Closed
Schedule:
Day Begin End Location Start Date End Date
MW 900 AM 1015 AM Gavett Hall Room 301 08/30/2023 12/22/2023
Enrollment: Enrolled     
41 		Capacity     
41
Instructors: John Schloff
Delivery Mode: In-Person
Restrictions: Instructor Permission
Description: Strategy is the foundation of outstanding products and winning brands. This course explores the key elements of both product and brand strategy, inclusive of their fit within a successful business model. The course is applied in nature, as opposed to theoretical, with cases and projects to illustrate the actual management of products and brands. The settings of the cases and exercises used in the course are diverse in terms of the sizes of the organizations involved and the types of markets they serve. Prerequisite: MKT 203

This course is not open to first year students.

** If the section is full, please request the course here on UR Student and then email ugbusiness@rochester.edu to be added to the waitlist. Professor Schloff will not be able to override additional students; all requests must go through the previously mentioned email.
Offered: Fall
Course Section Listing Course Course Title Term Credits Status
COURSE_SECTION-3-132230 MKT 235-1 Product & Brand Strategy Fall 2022 4.0 - 0.0 Open
Schedule:
Day Begin End Location Start Date End Date
MW 900 AM 1015 AM Gavett Hall Room 301 08/31/2022 12/22/2022
Enrollment: Enrolled     
41 		Capacity     
43
Instructors: John Schloff
Restrictions: Instructor Permission
Description: Strategy is the foundation of outstanding products and winning brands. This course explores the key elements of both product and brand strategy, inclusive of their fit within a successful business model. The course is applied in nature, as opposed to theoretical, with cases and projects to illustrate the actual management of products and brands. The settings of the cases and exercises used in the course are diverse in terms of the sizes of the organizations involved and the types of markets they serve. Prerequisite: MKT 203

This course is not open to first year students.

** If the section is full, please request the course here on UR Student and then email ugbusiness@rochester.edu to be added to the waitlist. Professor Schloff will not be able to override additional students; all requests must go through the previously mentioned email.
Offered: Fall