Arts, Sciences, and Engineering Film and Media Studies
CRN Course Course Title Term Credits Status
27585 FMS 202 LANGUAGE AND ADVERTISING Fall 2019 4.0 Open
Schedule:
Day Begin End Building Room
Enrollment: Section Enroll     
15
Section Cap     
No Cap
Total Enroll     
35
Total Cap     
40
Cross Listed: FMS 202, LIN 105 (P)
Instructors: ARMOSKAITE S
Description: The course examines the use advertisers make of language in selling their products and how it affects our perceptions of the product and ourselves. The emphasis is on learning about linguistic practice. The course will appeal to those who are curious about the central role language plays in the art of persuasion presented as advertising. The course touches upon the structure of language only insofar as it is relevant for understanding advertising as a form of social action. The acquired linguistic tools will help us to understand how commercial messages achieve their effect, regardless of their origins: business, culture or grass roots movements.
Clusters: S1LIN002, S1LIN006, S1MAS001
URL: http://ling.rochester.edu/courses/index.html
Offered: Spring

CRN Course Course Title Term Credits Status
27769 FMS 202 LANGUAGE & ADVERTISING Fall 2018 4.0 Open
Schedule:
Day Begin End Building Room
Enrollment: Section Enroll     
21
Section Cap     
No Cap
Total Enroll     
48
Total Cap     
No Cap
Cross Listed: FMS 202, LIN 105 (P)
Instructors: ARMOSKAITE S
Description: The course examines the use advertisers make of language in selling their products and how it affects our perceptions of the product and ourselves. The emphasis is on learning about linguistic practice. The course will appeal to those who are curious about the central role language plays in the art of persuasion presented as advertising. The course touches upon the structure of language only insofar as it is relevant for understanding advertising as a form of social action. The acquired linguistic tools will help us to understand how commercial messages achieve their effect, regardless of their origins: business, culture or grass roots movements.
Clusters: S1LIN002, S1LIN006, S1MAS001
URL: http://ling.rochester.edu/courses/index.html
Offered: Spring